Synergy Pharmaceuticals Scales Up: License or Go It Alone? |
作者姓名:William A. Andrews; |
商品類型:Case (Pub Mat) | 商品編號:9B19M026 |
出版日期:2019/04/18 | 內容長度:11 頁 |
After more than a decade of development, US-based Synergy Pharmaceuticals Inc. (Synergy) received marketing approval from the US Federal Drug Administration (FDA) for its first drug, Trulance, which targeted a large market that had only two other approved competitors. Synergy now needed to scale up from a research-and-development shop to a sales-and-marketing powerhouse. The company had not partnered with a larger pharmaceutical company during the .....more
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Synergy Pharmaceuticals Scales Up: License or Go It Alone? - Student Spreadsheet |
作者姓名:William A. Andrews; |
| 商品編號:7B19M026 |
出版日期:2019/04/18 | 內容長度:96 頁 |
Spreadsheet for product 9B19M026.
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Synergy Pharmaceuticals Scales Up: License or Go It Alone? - Teaching Note |
作者姓名:William A. Andrews; |
| 商品編號:8B19M026 |
出版日期:2019/04/18 | 內容長度:11 頁 |
Teaching note for product 9B19M026.
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Residential Child-Services Facility (A) and (B) - Teaching Note |
作者姓名:William A. Andrews; |
| 商品編號:8B18C026 |
出版日期:2018/08/24 | 內容長度:7 頁 |
Teaching Note for 9B18C026 and 9B18C027.
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Residential Child-Services Facility (A): A CEO’S Effort to Preserve Morale |
作者姓名:William A. Andrews; |
商品類型:Case (Field) | 商品編號:9B18C026 |
出版日期:2018/08/24 | 內容長度:8 頁 |
In 2013, the new chief executive officer (CEO) of the Christian Children’s Home of Florida (CCHF), a well-established, faith-based residential care facility for neglected and abused children, was in the process of seeking a deep understanding of the issues affecting company morale. The CEO had just received the field notes of an extensive qualitative research study of CCHF completed by a Master of Business Administration consulting team from a local .....more
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Residential Child-Services Facility (B): Selected Field Notes |
作者姓名:William A. Andrews; |
商品類型:Supplement | 商品編號:9B18C027 |
出版日期:2018/08/24 | 內容長度:14 頁 |
Supplement for product 9B18C026.
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Sarah James in Mexico: Often Wrong but Never in Doubt? - Teaching Note |
作者姓名:William A. Andrews; |
| 商品編號:8B09C06 |
出版日期:2009/01/27 | 內容長度:5 頁 |
Teaching note for product 9B09C006.
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Sarah James in Mexico: Often Wrong but Never in Doubt? |
作者姓名:William A. Andrews; |
商品類型:Case (Gen Exp) | 商品編號:9B09C006 |
出版日期:2009/01/27 | 內容長度:4 頁 |
A college student, Sarah James, attends a Mexican university (INI) for the summer to develop her language and cross-cultural capabilities. At the end of a successful semester, she e-mails the director of international recruitment for the Mexican University - with a copy to her major professor back in the United States - complaining about the treatment she received from her host family. She appears to have alienated all parties involved as she makes .....more
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